ABSTRACT
This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 120 staff and the sample size were also 100. Data were analyzed by the use of descriptive statistic and were tabulated, chi-square represent a statistical tools to rest the hypothesis. This paper has also provided useful recommendations, which if carried out would help in effective branding on sales in the industry and should not be underrated.
Background to the Study
The idea behind discipline in school is not across a single point of view About the proper defin...
BACKGROUND TO THE STUDY
Building collapse is a defect or imperfection, deficiency or fault in a buildin...
ABSTRACT
The aim of this study was to investigate on taxation and its effects in the Nigeria economy. One of the objecti...
EXCERPT FROM THE STUDY
Experience has shown that the provision and maintenance of amenities cannot be handled by governm...
ABSTRACT
The study attempted to investigate the impact of information communication technology (ICT) on educational deve...
ABSTRACT
This research work is aimed at the development of an observer-based dynamic output feedback controller for stabilization and tra...
INTRODUCTION
Hotel Management System operates a global online hotel reservation system for business and leisure traveler...
ABSTRACT
This study investigated perceived gender competence by athletes in the administration of sports in Nigerian universities. This i...
ABSTRACT
The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior...
Abstract
Information technology has expanded rapidly over the years as a result of fast growth of science and technology. Developing succ...